How to advertise with Lone Sheep newspapers


The Nelson Daily
The Boundary Sentinel
The Castlegar Source

The Rossland Telegraph

The Trail Champion

Kootenay Planet

To discuss your ad options, please contact:

Nelson Daily: Contact:
John McCuaig
Phone: 250-231-7214
email: mccuaigontheroad(at)hotmail(dot)com

Castlegar Source:

Contact: Kyra Hoggan
Phone: 250.365.5972

Trail Champion:

Contact: Kyra Hoggan
Phone: 250.365.5972

Rossland Telegraph:

Contact: Tom Jones
Phone: 250.362.5665
email: winterland(at)netidea(dot)com

Boundary Sentinel:

Contact: Shara Cooper
Phone: 250.584.4655
email: sales(at)boundarysentinel(dot)com

For regional ads across all papers:

Contact: Tom Jones
Phone: 250.364.3993
email: winterland(at)netidea(dot)com

Lone Sheep Publishing
Box 969
Rossland BC
V0G 1Y0


  • Over 50,000 visits a month from the West Kootenay and around the world
  • 100,000 page-views a month

It's official, more people are now reading their news online then on traditional paper papers. In fact, according to a Pew Research Survey, online news readers now compose 40% of news consumers, as opposed to just 35% for paper papers. The Internet is simply a better medium for communication. A website is far more interactive. It promises to expand the potential of dialogue, but more importantly, to give people a voice. We believe this to be a significant way of enhancing the dynamic of a community. But also, the Internet a better green alternative. It requires 70,000 trees a week to print the New York Times. Given all these variables, it simply no longer makes any sense to have a paper paper. Lone Sheep's West Kootenay newspapers, the Boundary Sentinel, the Castlegar Source, the Trail Champion, and the Rossland Telegraph are responding to the challenges of the 21st century in new and innovative ways. Our flagship paper, The Rossland Telegraph, has a monthly readership of over 8,000. With a voting population of approx. 1200, that's all of Rossland, plus more than a few readers from around the region and the world. Our readers come from Nelson, from the Okanagan, and even from as far away as Britain and the Middle East.

If you are interested in taking advantage of this excellent opportunity to reach your clients, and anywhere in the world with access to the Internet, this page showcases the 4 types of ad spaces that we offer. For each space, there is an option to purchase a frontpage, or non-frontpage option. The front-page option also offers your ad being included with our weekly email issues to our subscribers. Last but not least, your ad can be linked to your own website, a file, or another page on your chosen site where you can expand on the message you want to send your customers.

Please describe for us the nature of your ad, or ask any questions you might have.