Telus axes activation fee for new customers
By Nelson Daily Staff
Vancouver-based Telus announced Monday the company is will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device.
Telus claims it’s the first telecommunications company to waive the activation fee.
“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” said Brent Johnston, vice-president, Mobility Solutions, TELUS. “Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”
The recent change is part of the company’s ongoing efforts to make the customer experience clear, simple and easy.
Effective November 1, TELUS will begin charging $10 for SIM cards to cover the product cost that was previously included in their renewal and activation fees.
With the new SIM card charge factored in, new and renewing customers can breathe a sigh of relief knowing that they will see a net upfront saving.
A new SIM card is only required when customers don’t already have a compatible TELUS SIM card for their device.
Telus believes the changes enhances a series of improvements made over the past several years where the company also eliminated carrier 911 and system access fees on all its Clear and Simple rate plans, reduced bill shock with Flex Data Plans, Data Notifications and Worry-free Travel, added Caller ID and Voicemail as standard on all TELUS rate plans, simplified device pricing with Anytime Upgrades and revolutionized mobility contracts by introducing a Device Balance instead of the dreaded contract termination fee.
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