NDCU's Community Investment Program Surpasses $3 Million in Giving on World Kindness Day
By Contributor
Many are familiar with the saying “the credit union difference”. It will be the acts of our 60 employees that will make that difference, since today is the day that Nelson & District Credit Union will break through the $3 million mark in community giving from its 15 year old Community Investment Program.
Some might call it a coincidence that World Kindness Day falls on the same day Nelson & District Credit Union’s Community Investment Program reaches this impressive milestone, but it is not. To celebrate kindness, community and co-operation, each employee will play a role in surpassing the $3 million mark in giving by identifying a volunteer in the community that stands-out to them. The Credit Union will then donate $100 to the local organization that the chosen volunteer is affiliated with, in the name of that outstanding volunteer.
Doug Stoddart, CEO states, “We have wanted to make this a special day. The power of each employee calling one community member in a day to share this good news, and the trickle-down of the selected volunteers sharing with their local organizations, is something we hope will resonate through the community and demonstrate how different we are from the banks.”
In addition, Stoddart mentions, “We are emphasizing this $3 million milestone. As members support us with their deposits and borrowing needs, we will continue to put our profits back into community programs that strengthen our social infrastructure.”
When the Credit Union’s Community Investment Program started, the purpose was to support the many community groups and devoted volunteers to ensure our communities are sustainable and vibrant.
“As a community based financial institution, Nelson & District Credit Union has had, and will continue to have, many great opportunities to lead by example,” explains Tom Atkins, Manager of Marketing and Relationship Development. “It is the support from our dedicated members that allows our Credit Union to continue to care for and be engaged in the communities we serve, along with our devoted employees that are familiar with each community we serve, that will always serve to set our financial institution apart.”
Today’s actions emphasize the original intent and the success of NDCU’s Community Investment Program over the years. A fantastic reason to celebrate on World Kindness Day!
This article is a press release from NDCU.
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